Google Play launches the first Indie Games Fund in Africa
Posted by Steph Pio, Strategic Partnerships Manager, Google Play EMEA Sub-Saharan Africa is home to some of the world’s most creative storytelling. To help bring those stories to a global audience, today, we’re proud to announce the debut of Google Play’s Indie Games Fund in Africa. The region’s unique creativity has fueled a vibrant game development scene, helping drive what is quickly becoming one of the most exciting, resilient, and fast-growing gaming markets. It’s a space defined by immense talent. However, access to capital is a persistent hurdle, and a significant investment gap often holds back incredibly promising local studios. With this inaugural fund, we’re committing $1 million USD to help address that gap. This fund will empower 10 indie game studios across Sub-Saharan Africa to scale their businesses and realize their full potential. Funding and support for selected studios This program is designed to drive long-term growth, where it can make the biggest impact. Selected studios will receive a share of the $1 million fund, with individual investments ranging from $50,000 to $200,000 to help elevate their games. Alongside this financial backing, recipients will benefit from dedicated mentorship and hands-on technical support. Together, these awards are designed to help them scale their businesses and reach a global audience. Who can apply? The program is open to indie game developers based in Sub-Saharan Africa (see the list of eligible countries ) who have launched a game—whether it’s on Google Play, another mobile platform, PC, or console. Review the eligibility criteria and apply now . Applications close at 12 noon UTC on July 31, 2026.
