Mobile Games

The UA System the Platforms Can't Build for You

The role of UA is being rewritten. Most studios haven't caught up. This is for the growth leaders and executives building what comes next.

Update on regulated medical device apps in the European Economic Area, United Kingdom, and United States

To provide additional transparency to customers, the App Store will now display whether an app is a regulated medical device on its product page in the European Economic Area (EEA) , United Kingdom , or United States. Regulated medical device apps are those that function on their own or as part of a system for a range of medical purposes, including diagnosis, prevention, monitoring, and treatment of diseases and physiological conditions. These apps may require registration or authorization from regulatory bodies, such as the U.S. Food and Drug Administration (FDA). If you distribute in the EEA, UK, or U.S. and your app meets either of the following criteria, you’ll need to provide a regulated medical device status in App Store Connect, along with relevant regulatory information, such as contact details and safety information: Its primary or secondary category is Health & Fitness or Medical It’s marked as containing frequent references to Medical or Treatment Information in the Age Rating questionnaire in App Store Connect Starting today, this status is required for new apps that meet either of the criteria above in order to distribute in these regions. Existing apps distributed in these regions that meet either of the criteria above must provide a status by early 2027. However, if you haven’t declared your app’s status by early 2027, you’ll no longer be able to submit app updates. If your app is not a regulated medical device, you can select No. Learn about providing a regulated medical device status

Meet the class of 2026 for the Google Play Apps Accelerator

Posted by Robbie McLachlan, Developer Marketing The wait is over! We are incredibly excited to share the Google Play Apps Accelerator class of 2026. We’ve handpicked a group of high-potential studios from across the globe to embark on a 12-week journey designed to supercharge their success. Here’s what’s in store for the program’s first ever class: Curated learning: virtual masterclasses and workshops led by industry trailblazers. Guidance & mentorship: 1-to-1 sessions covering everything from technical scaling to leadership. Direct access: exclusive sessions with experts from Google and the world's top studios. Without further ado, join us in congratulating them! Google Play Apps Accelerator | Class of 2026 Americas Anytune AstroVeda BetterYou Changed Focus Forge Human Program Know Your Lemons kweliTV Language Innovation Matraquinha MR ROCCO MUU nutrition NKENNE Skarvo Starcrossed Wishfinity Asia Pacific Human Health Kitakuji Lazy Surfers Mellers Tech Reehee Company Europe, Middle East & Africa cabuu Class54 Education Digital Garden EverPixel Geolives HelloMind ifal Idea Accelerator Maposcope Ochy Picastro Pixelbite Record Scanner Talkao unorderly Xeropan International Congratulations again to all the founders selected, we can’t wait to see your apps grow on our platform. The Google Play Apps Accelerator is part of our mission to help businesses of all sizes grow on Google Play and reach their full potential. Discover more about Google Play’s programs, resources and tools.

New In-App Purchase and subscription data now available in Analytics

Analytics in App Store Connect receives its biggest update since its launch, including a refreshed user experience that makes it easier to measure the performance of your apps and games. Updates include: More than 100 new metrics. Now you can access monetization and subscription data in Analytics to better understand the performance of your In-App Purchases and offers. New cohort capabilities. Analyze user behavior based on common attributes — such as download date, download source, offer start date, and more — to measure how a particular group of users performs over time. For example, if you’ve expanded your app to a new region, you can monitor how long it takes users in that region to make a purchase compared to other more established regions. Cohort data is aggregated to ensure user privacy. New peer group benchmarks. Discover how you stack up to peers with two new monetization benchmarks: download-to-paid conversion and proceeds per download. Benchmarks incorporate differential privacy techniques to protect individual developer performance while also providing meaningful and actionable insights. Two new subscription reports. Export these via the Analytics Reports API to perform offline analysis and integrate Analytics into your own data systems. Additional filters. Apply up to seven filters to your selected metrics at once allowing you to drill down further and uncover additional insights. App Store Analytics Guide. This new guide in App Store Connect Help enables you to develop a data-driven strategy and understand App Store tools and features you can use to grow your business. Learn about measuring performance with Analytics Read the new Analytics guide

Writing SQL in SQL Connect

WWDC26: June 8-12, 2026

Join the worldwide developer community online for a week of technology, creativity, and community. Be there for the reveal of the latest Apple tools, frameworks, and features. Learn to elevate your apps and games through video sessions hosted by Apple engineers and designers. Engage with Apple experts in labs and connect with the worldwide developer community. All online and free. Learn more about WWDC26

Google Play's Rate Cuts: Who Actually Won

Unpacking the hidden details of the Epic vs. Google settlement

GDC 2026 POST-MORTEM

What we actually saw, heard, and thought.

Ten Years and $100M: Star Trek Timelines

Reflections on 10 years of “Star Trek Timelines”, which did $100M lifetime revenue. From a founding team leader.

Adjustments to the China storefront of the App Store on iOS and iPadOS

Apple is making changes to the App Store in China following discussions with the Chinese regulator. As of March 15, 2026, changes will be made to the commission rates that apply to the China mainland storefront of the App Store on iOS and iPadOS. The commission rate for standard Apple In-App Purchase and paid app transactions will be 25%. Currently, the rate is 30%. The commission rate for qualifying Apple In-App Purchase transactions under the App Store Small Business Program and Mini Apps Partner Program, and for auto-renewals of Apple In-App Purchase subscriptions after the first year, will be 12%. Currently, the rate is 15%. Signing the updated terms by March 15 is not required to receive the benefit of these commission rate changes starting that date. We strive for iOS and iPadOS to be the best app ecosystem and a great business opportunity for developers in China. We are committed to terms that remain fair and transparent to all developers, and to always offering competitive App Store rates to developers distributing apps in China that are no higher than overall rates in other markets. The Apple Developer Program License Agreement has been revised to support updated policies. You can sign in to your account to accept the updated terms. Translations of the updated agreement will be available on Apple Developer website within one month.