Posted by Aurash Mahbod, VP and GM, Games on Google Play Google Play is proud to be the home of over 200,000 games—many of which defined the mobile-first era. But as cross-platform becomes the standard for players, we are evolving our ecosystem to match the scale of your ambitions. In recent years, we focused on elevating Android gaming quality while significantly deepening our support for native PC titles .
We know that maximizing your game’s reach across different platforms is complex. The Level Up program serves as your strategic roadmap, helping you prioritize optimizations that drive great experiences on Android. Building on this foundation, we’re doubling down on our investment to make Play the most accessible home for every category of play .
We’re adding new tools for paid games and making the PC game discovery to purchase seamless. Keep reading to learn more about how we’re creating a bigger stage for your games . Scale your discovery across mobile and PC platforms Building a bigger stage starts with making your games easier to find—and easier to buy—no matter which device your players prefer.
The PC badge ensures your cross-platform investment is recognized. This creates more opportunities to acquire players on mobile and transition them seamlessly to your high-fidelity PC experience. If you choose to opt-in your mobile game for Google Play Games on PC, you can now offer a single price that covers both mobile and PC versions.
' Buy once play anywhere’ pricing to sell your games across devices Lower the purchase barrier with Game Trials To help you convert high-intent buyers with less friction, we’re introducing Game Trials , a feature that enables players to experience your game for a limited time before making a purchase on mobile. Accessible directly from your game’s store listing, Game Trials provides a fast-track for players to start exploring your world with a single tap. To ensure this is low maintenance for you, Game Trials is added directly into your Android App Bundle.
Play ensures trials are secure and seamless . Game Trials are once per user and protects your game while the trial is active. Game Trial for DREDGE to help convert high-intent buyers Diversify your revenue with a dedicated player community on Play Pass Play Pass is another way to diversify revenue and grow your player audience.
It has been a strong launchpad for indie hits such as Isle of Arrows , Slay the Spire , and Dead Cells . With Play Pass, you can reach highly dedicated players seeking a more curated gaming experience, free of ads and in-app purchases. To help you deepen engagement, paid titles on Play Pass can now opt in to Google Play Games on PC — making it easy for players to find and play your games on a larger screen.
Drive long term sales with Wishlists and Discounts Wishlists and Discounts are one of the most effective ways to capture player intent and drive long term sales. To support players at every stage of their purchase journey, we’re integrating them directly into Play. Players can save titles to their wishlist and manage them from library settings.
Wishlist and discount notifications drives long term sales, rolling out today How leading studios are finding a new path to success on Play We’re thrilled to welcome Sledding Game , 9 Kings , Potion Craft, Moonlight Peaks, an d Low Budget Repairs to Play [1] . It marks an exciting expansion of our catalog and a step forward in our mission to build a bigger gaming ecosystem for all developers. This growth is fueled by our developer community, whose feedback continues to shape our roadmap and help us better support your success.
Sledding Game, 9 Kings, Potion Craft, Moonlight Peaks, and Low Budget Repairs is coming to Play. That mission brings us to GDC and the Independent Games Festival (IGF) Awards [2] , where the next generation of games awaits! This year, we’re inviting you to come along for the ride as we go backstage to chat with the finalists and winners, sharing the moments of triumph and the creative stories behind their development.
Not joining us at GDC? You can take the next step in your journey to launch your game on Google Play today . Sledding Game, 9 Kings, Potion Craft, and Moonlight Peaks are coming to Google Play in 2026.
Low Budget Repairs is scheduled for release in 2027. [Back] 2. Independent Games Festival (IGF) Awards is hosted by Game Developers Conference (GDC) and requires a valid GDC pass for entry.
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